Communication & storytelling
Together, we develop and sharpen your message and bring it to the fore - with a customized strategy that conveys the core of your story/brand in an authentic and targeted manner. We lay the foundation for a strong impact that not only reaches your target group, but also appeals to them emotionally and creates long-term loyalty. With our experience in storytelling, we help you to communicate clearly and effectively - so that your message is not only heard and understood, but also makes a real difference.
Communication
& Storytelling.
- Positioning:
Where does your brand/your current storytelling stand? - Optimize communication:
Strategy/concept for next-level communication, target groups and key messages - Empowerment:
Team coaching and workshops, advice for channel-specific work - Content creation:
Production of content and storytelling for all playout channels - Internal communication
- Campaigns, channel management
These services can be components of possible modules. However, they can also be put together individually according to your wishes and combined with the other elements of the pineapple portfolio.
Let's talk about it!
Possible modules
Positioning
Only those who know where they stand can take the next step. That’s why we look at everything that is relevant for your communication in the pineapple analysis: Where does your brand/your previous storytelling stand? What about the precision of the core messages, the target groups, the web presence, content management, social media channels, possible podcasts/videos, etc.?
Concept and strategy
Based on the assessment, we work with you to develop a well-founded concept with recommendations to optimize your core messages, your communication and your storytelling. Externally – or strategically within your organization, your company.
Empowerment, impulses
and tools
Would you like to optimize your media presence? Simply give good and confident interviews on the radio or on camera? Or finally give your message the right impact on your website or social media channels? Let’s work on it together! With individual advice according to your wishes and with lots of practice, including in team coaching sessions and workshops.
Content Creation
Videos, podcasts and more: your storytelling, by every trick in the book. We produce your content – and manage it on your channels if you wish.
The way with pineapple
“Structured, stimulating, with a human touch - pineapple draws on a wealth of experience aimed at recognizing and strengthening your own potential and overcoming weaknesses. We'll definitely see you again!”
Press officer, medico international
Challenges
What are our core messages as a human rights organization?
How do we position ourselves confidently and appropriately for interviews so that our messages catch on?
How do we integrate new target groups into our strategy?
Solutions
Development of core messages and specification of target groups;
Interview workshop with strategic input and practical exercises in the team.
The pineapple
portfolio.
01Communication
& Storytelling.
Effective communication strategies
Media training and workshops
Content creation
Organizational development
Channel management
02Project consulting.
Project planning concepts and strategies
Research on policies and markets
Analyses
Network
Stakeholder management
03Intercultural consulting.
Intercultural competence
Intercultural leadership
Conflict management
Adding value: communications workshops
Evaluation & documentation